Marisa Lopez Weiser

STELLA NOVA

We loved helping Stella Nova shape their story and articulate their unique value in the competitive world of cutting-edge technology. Together, we transformed the founder’s ideas into a visually captivating brand and website that was anything but boring.

“I made the right decision to work with Bel and Marisa. I wanted designers who provide a fresh look from un-related fields. They are professional, flexible, and have an ability to translate words I could not even describe into products. They work well as a team, and ensured I always felt included and never got lost. They really know how to read what people want — the results are amazing. The logo and website really represent Stella Nova. I am proud to share my business cards and website with everyone.”

— Dr. Peerawan Wiwattananon, Founder & CEO

Project Brief

Stella Nova was founded by Dr. Peerawan Wiwattananon, a former NASA and CERN scientist, bringing over 15 years’ experience across space, robotics, AI, medical devices, and advanced R&D and engineering. Stella Nova transforms complex challenges into elegant, effective solutions through systematic engineering methodologies.

The consultancy serves forward-thinking organizations seeking deep technical expertise to bring their innovative ideas to life, while also providing rewarding opportunities to technical professionals seeking to pursue challenging problems, drive meaningful impact, and apply their expertise where it matters most.

With the goal of building a new website as a hub for El Living Wellness, we worked together first to understand Nathalie’s audience and hone her message and positioning. Our starting point was Nathalie’s personal story, coming from a life on the road and craving nothing more than true community. They say “start with why” and that is exactly what we did.
From relying on printed flyers and social media to a building a dynamic home online, we worked hand-in-hand to select and format images, position video content, write founder and instructor biographies, draft class and program descriptions, and plan blog articles.
We developed a site map and page wireframes for El Living Wellness’ abundant offering. In addition, we upgraded from manual sales to a sophisticated online booking system with the preparation of course packages and subscriptions.
Next, we designed a brand new website in the Squarespace Align & Flow template, perfect for yoga and other types of wellness classes, membership, and subscriptions.
Initial web pages included: Home, About Us, Classes, Training, Events, and Journal — a blog capturing the unique knowledge of community members and instructors.