Through a series of 1:1 workshops, we uncovered the story behind her brand and clarified how to articulate her purpose. I also provided guidance on how Helen could position herself as a thought leader, showcase her credentials, and present herself in an authentic way that generates trust and confidence.

I trimmed Helen’s copy down to a few clean pages that clearly address the challenges faced by her clients, provide solutions, and motivate them to take action. Together, we rewrote Helen’s story, and added her certifications. For much of the imagery, we used a stair motif to match the existing logo, evoking the idea of stepping forward into opportunity. Finally, I designed infographics and PDFs that dive into more detail on her methodology and programs.

Working from the backend of her existing Squarespace website, I re-organized the site structure, and condensed each page with a “less is more” approach. I then completely redesigned each page, while updating it to Fluid Engine.